Mother’s Day CupcakesCredit : Cupcakes-Plain-And-Fancy.blogspot.com

This year, Mother’s Day 2013 lands on 15th of May. So what better way to get an online promotion out to all your customers, friends and contacts by sending out some newsletters and creating some buzz on social media?

You don’t have to spend a lot of time typing out a long and boring newsletter. Just create one with lots of nice images of some of your best selling products.

Mothers Day PromotionCredit : MyHabit.com

And don’t just think about targeting people to get gifts for mothers. Expand the range so that people could think about getting something for mum AND on top of that something for themselves …

Whether you’re a new online site owner or you’ve been in the ecommerce business for quite some time, it’s always wise to do an SEO checkup to make sure everything is in order. This helps you see the condition of your site so that you can make the necessary changes immediately if you spot anything amiss.

Here’s the basic rundown on how you can DIY (Do-It-Yourself).

Basic SEO Stuff That’s Important

Title tags, headlines, individual page content needs to be written well to capture the attention of both website and search engine visitors. Please don’t overdo it with the keywords although you may need to include in relevant ones along with your brand name. Meta description tags need to have interesting content to appeal to visitors as well. Make sure your pages are internally linked well to guide visitors and for search engines to crawl through well. And of course whatever images that …

Screen Grab Of Ads Utilizing Scenery

If you’re selling items directed at a target market that already knows more about your products than you do, you may want to change your marketing approach, specifically the images or stock photos you use. Stores selling niche products like aftermarket mods for cars and bikes, organic supplements and dedicated sports products use this method.

For example, a conventional online store selling running shoes might post a big banner of a hot selling running shoe model on their front page. However, a store selling a specialized trainer might post an image of an 8-lane track or a rugged off road path, depending on the ‘dreams’ or ‘wants’ of their target market and not necessarily their needs. The …