Drop shippers are a useful bunch. There are many positives that come along with using reliable drop shippers. This is especially true for new merchants who lack the space (and money) to store products and the manpower to handle packing and shipping arrangements. Some more established ecommerce web hosting shopping cart names already provide integration with at least one drop shipper. Multi vendor shopping cart integration is rare, though. One important thing to be aware of though, is that the shopping cart cost is usually separate from the fees for the drop shipping service.

There are a few things you should consider before choosing a drop shipper. These concerns should be addressed early in order to avoid problems later…

People spend as much as 6 hours a day on the Internet, according to ecommerce statistics. Rain or shine, as long as the connection isn’t on the blink, chances are quite a few of the 1.6 billion people with internet access will be online.

If you have subscribed to an ecommerce shopping cart software service and are running a web store, you’ve probably spent quite a bit of time marketing your store. A typical ecommerce shopping cart provider usually includes lots of features to help you market your products. One such feature is eNewsletter Broadcasting.

Find out more about creating effective eNewsletters…

The Challenge

When you are new in the market, trying to get major retail outlets to carry your brand of products can be an uphill battle. Retail outlets tend to court well-known brands (that suit their target market) because they pull in a particular crowd. Retail outlets rarely risk bringing in unknown brands because of image or status concerns. Established brands have a certain status associated with them and retail outlets hope to leverage on that.

Engaging a PR campaign to promote your brand of products might also lead to a dead end. It does not really matter if your products have all the bells and whistles and come with really good pricing if consumers have no place to buy them from.

Of course you could hire a national distributor and go head-to-head with numerous established names but that might not be a good idea even if your product has a ground-breaking, unique selling point. Big names spend millions every year making sure people choose them over newer names. It is virtually impossible to challenge them on their own turf. You have to change the playing field in order to succeed.

How? Read on to find out…