Social networking sites are everywhere these days. Look around your workplace, and you’ll notice that almost everyone has an account on at least one social networking site. Companies have joined the bandwagon too. It seems that practically every major brand and event has their own Facebook page. And why shouldn’t they? Businesses all around the world are trying to leverage on the fact that this massive social networking site has more than 300 million members. If you have your web hosting online shopping cart ready, then the next thing to do is create a Facebook page for your store. It’s a simple process. You don’t need to write marketing strategy before you start out or anything like that.

In this post we will look at a few more home business start up tips. This time, we will look at how we can make full use of the Facebook phenomenon to improve business at our web stores.

Commerce – especially ecommerce – is a numbers game. Merchants who want to run a top home based business must analyze their store stats frequently to tweak their stores for optimal performance. Number of visits versus number of conversions, best sellers, popular wish list items … this is all important information that can help merchants improve their stores.

In this post we will look at 4 statistical tools that can be found in the InstanteStore ecommerce solution. You don’t need a custom shopping cart to have access to these statistics. The stats are easy to access and we hope owners of online business opportunity work from home busines will make use of them after reading this article.

Many web stores get loads of traffic but traffic alone will not make merchants money. Sites need to convert visitors into customers for that to happen. We have blogged about the need to make pages as sticky as possible in earlier posts. We have also briefly gone over the use of tools such as newsletters and discount coupons to entice customers. We have even talked about tapping the aborted orders list to improve sales.

In this posting, we will look at how you can make it easier for customers to shop at your stores via online shopping cart checkout website design, the use of appropriate information and page designs.