So what actually are autoresponders and how can merchants take advantage of this feature?
Autoresponders are part of the email marketing arsenal and this tool is available as an ecommerce shopping cart software service feature with the InstanteStore shopping cart solution. There have been tons of articles written about autoresponders as this feature is such an essential part of email marketing campaigns. The concept of autoresponders is fairly simple – remind subscribers through email about your products, offers and the store itself while subtly convincing them to buy your product.
There are a couple of strategies when it comes to autoresponders. Some are more direct than others. But they all share one thing in common – a killer headline or subject line.
