Merchants need a lot more than just a feature-filled website shopping cart and the best free shopping cart software available to succeed. They need an edge when it comes to products. An edge could mean better pricing, a more accommodating return policy, better customer support, more efficient after-sales service and, of course, the latest item in demand for a particular niche.

But how does one go about finding out about new products, fads and such? Are there any free tools available to help merchants keep abreast with current news regarding products and related industries? We shall attempt to address those questions in this online shopping cart tutorial installment.

There’s a reason why Amazon.com continues to invest so much effort in tracking customer behavior on its site. You can bet your bottom dollar that every little tweak that Amazon.com makes to its site is because it thinks each change will impact sales in a positive manner and curb secure ecommerce shopping cart abandonment rates. If there’s one thing we can learn from Amazon.com, it’s that it’s important to continuously  adapt to changing customer trends.

A recent survey by Forrester has shown that up to 88% of consumers have abandoned secure ecommerce shopping carts during the checkout process. The reasons are far removed from those we addressed a while back in a previous post. This time around, it’s not a lengthy checkout process or lack of certain features that’s turning customers away: It’s (hidden) cost.

Admittedly, videos may not be appropriate for all online stores but many stores can benefit a great deal from it. Apparel stores especially, can make use of one of the best free shopping cart software tools available.

Prepping

Before going out and make a video for your ecommerce solution shopping cart software powered store, we suggest you pay a little visit to Youtube. Check out some of the many product videos and note the ones that immediately get your attention and, more importantly, tempt you into buying the product.