As many of you may already know, Google has changed the way it ranks sites and pages based on long tail queries. Each year, Google changes its algorithm up to 500 times. Which is why we think it’s time that we post a shopping cart software review of keyword strategies.
The obsession with long tail keywords might lead one down the road of garrulous passages of tedium. People get so engrossed with the use of long tail keywords that they forget about the importance of quality content. So we hope that with these few quick shopping cart tips, merchants will get a better idea of how to best write content to promote their stores.
There are a lot of stores out there which offer products at really low prices. Some are so low they border on the ridiculous. These low prices, although attractive, can have a detrimental effect on how visitors perceive a store. If you have a store which boasts very low prices, we’ve got a few ecommerce solution shopping cart software tips for you to counter any negative notions visitors might have of your store.
This dynamic online shopping cart news installment looks at a common mistake that many merchants make – trying to sell on Facebook.
Over 50% of merchants who’ve employed social media strategies say that selling on Facebook does not work. Around 20% of those surveyed said that it had a positive impact on business and there are even some (12%) who said that it had a negative effect on business. We’re not really sure how this happened but we’re really curious too find out.
With all the hype over social networking sites, why aren’t the figures adding up? After all, social networking sites like Facebook have over 400 million active users. The reason is simple – sites like Facebook are SOCIAL NETWORKING sites, not ecommerce sites. People go there to socialize. They do not go there with the primary intention to shop. People go to online stores with fully integrated shopping cart software for that.