At InstanteStore, we try to keep things simple for our merchants so they can concentrate more on the marketing aspects of their store. A simple shopping cart not only saves time, but helps improves productivity as well. However there is only so much a simple shopping cart can do to help merchants improve their bottom line.

The following are a few free online shopping cart tips to help merchants get the best out of their site.

If you want to be in Google’s good books then there is one website shopping cart mistake that you must avoid – content duplication. To Google, content duplication is akin to plagiarism. And that’s a big NO in Google’s book.
How Does Google Detect Duplicate Content?
When Google bots visit a website shopping cart page, they take a look at the content and do a quick comparison. If Google detects too many similarities with existing content on another page, it will disregard the content on the new page. This means all the SEO work on the new page will be for naught.