Last year I wrote about how Post-Holiday Sales (PHS) can contribute significantly to a store’s bottom line. Read the article here.
Here’s a recap of the stats:
6% of Americans will shop for gifts after the holidays
60% of Americans will shop for themselves
post-holiday bargain hunting could add up to 15% to a store’s sales figure for the year
Those are pretty impressive numbers.
This year, I’m going to touch on PHS strategy. All it takes is to get a few elements right and the chances of you having a successful PHS will be higher.
Now it’s important not to promote your PHS too early. If you do, you might miss out on maximizing your holiday sales revenue. However, if you promote it too late, you’ll have to make do with the …
Selling could become so mundane at times that you need to draw some inspiration from others to ‘think out of the box’ to have a breakthrough.
Well I came across this short video showing how 7-Eleven in Australia creatively boost sales for their favorite product – the Slurpee.
They certainly made full use of social media like Facebook to help spread the word.
Click on the Slurpee image to view the video and I’m sure you’ll enjoy watching it. Just let it load completely before you play it.
Now, coming back to your store or business, what would REALLY APPEAL to your customers that will get THEM to help spread the word about your site OR products? This requires some serious marketing planning that won’t make you end up losing money or business in the long run. Don’t forget that with social media, …
Christmas, a time for shopping, sharing and giving, is just around the corner. Speaking of sharing, we’ve been giving away design gift certificates worth $247 every month since October to lucky winners of our “Like” InstanteStore contest. It’s SUPER EASY. All you need to do to be in the running is to swing over to our Facebook page (just click on the image below to go to our Facebook page) and click on the “Like” button there. That’s it! Winners will be notified by email and via Facebook as well.
So that’s $247 worth of design work that you could use to spruce up your site – logos, customized templates, business name card designs, and more, created by our professional design partners Logo-Design-Studio.com. If you have any questions about the contest, just let us know. Good luck!