If sales have been a bit flat for you, perhaps you need to re-think your marketing strategy or do something innovative with your products to make some waves. My previous blog about SELLING CREATIVELY showcased 2 different companies putting into action different marketing strategies to boost their sales. What was similar was the fact that both companies utilized social media to spread the word to consumers – and it worked!
But if you can’t afford to give out tonnes of freebies or capture the hearts of love-struck romantic couples, another suggestion would be to use your product to help make a difference out there. There are tonnes of people that you could reach. Spend a little time doing some simple research and planning. For instance, a normal South African burger joint that was totally unheard of (they’re called WIMPY – pun not intended!) recently made massive waves and attracted TONNES of …
To understand what good page content is for an online store, you need to put yourself in the shoes of your customers. You need to understand what information they need in order to be persuaded to make a purchase at your store.
I like to run and hike and so I often go online to certain running shoe stores to do some research before making a purchase. Sometimes though, I get all the information I need at a single store and end up making a purchase almost immediately. In a nutshell, good content is adequate, helpful and timely information.
Read on to find out more…
Phew! 2011 sure whizzed by fast! 2012 is a brand new year with new resolutions (and maybe some old spill overs!) and more exciting things to look forward to for this year. It’s going to be GREAT! I hope many of you had a great time celebrating Christmas and New Year with family and friends along with all the wonderful food that we just can’t get enough of.
With the festivities now over, it’s time to focus on business once again and how to get more of it! With any online business, the main aim is to get as much traffic and visitors to your site in the hopes that they WILL buy something from you, right? Sometimes just driving traffic to the site just won’t cut it anymore. Many get disappointed when they see tonnes of traffic heading their way but still the sales just aren’t what you’re …
