Prepare Early For The Holiday Shopping Season
Seeing as people shop as early as 6 months before Christmas, it would not be such a bad idea to start planning your holiday shopping promotions a little bit earlier than usual.
Let’s just concentrate on the holiday shopping season proper this time around. To make it easier, let’s set the cut-off date where we need to complete all our preparations at October 31st, 2012. Now, let’s work backwards from there.
The purpose of a campaign such as this is to sell as many items as possible at a price which shoppers find hard to say no to. But at the same time, it should not be so low such that you end up making a loss.
Here is a basic checklist that you need to go through when planning your year-end …
Hope all of you had a good time celebrating Valentine’s Day. For those in the States, the recent President’s Day weekend would have been a good holiday break. Speaking of holidays, it’s always good to plan the whole year out for your online business. Like WHEN to put your store on SALE, new PRODUCT launches and special OFFERS. It’s also vital that you have Thanksgiving, Black Friday, Cyber Monday and Christmas marked early so that you will have a better plan on what to offer during those hectic sale seasons.
For new merchants, this will also give you an idea on WHAT and WHEN to purchase your stock. Your suppliers may offer a better deal depending on the season that you buy from them. If you’re selling clothing, you need to get your Spring range ready and …
Ah, yes, February! It’s that time of the year where couples get overly romantic, buying gifts and assorted plant life for one another, trying to impress each other in attempts to proclaim their love and affection.
To merchants, this is yet another opportunity to show your appreciation to your customers. Especially those of the fairer sex. Take the time to APPRECIATE your CUSTOMERS with simple gestures and you will reap the rewards soon enough. Not only will you end up retaining a customer, you may even get new ones once word-of-mouth of your thoughtfulness spreads.
It does not take much to say thank you to a valued customer. You could send a physical Valentine’s card with discount voucher from your store enclosed. You could also enclose a gift voucher for a couple of drinks at a …
