Take calculated risks when doing business
“The risk of loss resulting from inadequate or failed internal processes, people and systems or from external events” – that’s how the Basel committee defines operational risks.
In this post, we’re going to take a look at a couple of external events that may affect your ecommerce store.
Search Engine Algorithm Changes
It’s been over a year since Google released Panda onto the masses and many sites are still feeling the effects from that update. So how do you protect yourself from such changes. Well, you can’t but you can hedge your risks.
Instead of placing everything you have into SEO, try building your brand through social, image and video sharing sites. It’s a slow process but it’s definitely worthwhile. And …
Last week I mentioned about making full use of Google for your business. While it’s easy to access your Google Analytics account from our InstanteStore’s Admin panel (just link your account by clicking on the Website Statistics button), it would also require you to use either your tablet, laptop or desktop computer to do so. The Google Analytics page has not been optimized for mobile so viewing the live site format on a 4 inch screen can be a bit taxing.
Well, not any more! I recently came across this newly launched app called the Analytics Tile App which will allow you to access your Google Analytics account with your iPhone. Watch the short video below to see how easy it is to use the app allowing you access to your business site’s statistics at your finger tips any time, anywhere.
Pretty neat huh? The app will show …
