For those of you who are new to the realm of ecommerce shopping cart solutions, keywords are a very big deal unless you do not want your site to be easily found. For instance, an online shopping cart Canada web store selling running shoes would do well to select heavily searched long tail keywords that best represent its target market.

We’ve written at length in previous articles (How to Pick Good Keywords, Long Tail Keywords) about how to select keywords and what kinds of keywords are best. In this post, we’ll explore Google’s Beta version of their new Keyword Tool.

Cross-selling is an awesome way to improve sales without much effort. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales.

It’s obviously worked for them, so why shouldn’t it work for you?

Sales facts:

Repeat customers spend 30% more on average than new ones.
Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
Studies have shown that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.
Up to 65% of a company’s business comes from existing customers.

That’s great, but how do you go about taking advantage of the power of cross-selling? Read on to find out…