Ecommerce Shopping Cart Blog by InstanteStore » landing page

Want More Word Of Mouth Referrals To Your Online Store?

desmond — Wed, 16 Sep 2009 14:59:22 +0000

It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention as well as word-of-mouth marketing.

As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?

The answer may be simpler than you thought…

There are ways to engage customers and visitors in interactive activity. One fine way is by drawing up an online survey. An online survey is a simple yet useful tool that can be used to both garner information as well solicit an action from a visitor. Getting a visitor involved is another way to make a page ’sticky’ so make sure the survey is located near the ‘hot’ first fold area of the landing page.

As easy as it may seem, there are a few steps you might want to consider to writing an effective survey.

Understanding The Reason For The Survey

Before you get started, make sure you are focused on what information you are seeking. Once this is clear, you can then begin to formulate questions.

Duration

InstanteStore allows merchants to add single question surveys to stores. Merchants can choose to assign a duration to specific surveys. Since different customers visit the store at different days of the week, leaving a survey up for a week before changing it would be a good idea.

Style

Try not to be too formal with the questions. Having said that, you should also avoid sounding colloquial. Questions should be short and to the point. They should be simple and easy to understand.

Answers

Just as important as crafting the questions is listing the answers. Answers should not be too many but also, should be broad enough to accommodate a few key demographics. You should also include multiple answer options (i.e. 1-50), opt outs and neutral responses. Scaled responses should have answers that are balanced with comparable intervals (excellent, good, fair, average, poor, very poor).Recent Posts:

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Elevate Your Web Store Profits – Select The “Right” Ecommerce Template

desmond — Thu, 10 Sep 2009 08:30:40 +0000

If you carry out a Net search for designer spectacles, how much time do you figure you might spend searching? Just like many other internet shoppers, we would likely be prepared to browse a few web pages but may only be inclined to spend a few seconds on each page.

The truth is, a landing page has only 10 to 15 seconds to draw a visitor’s attention before the store visitor is lost forever. Love it or hate it, this is the frenetic pace most of us live with these days. Hence, it is important to design your landing page to be as “sticky” as possible.

The most basic tool a site should have is the right ecommerce template. There are practically thousands of ecommerce templates out there and some are even provided free as part of a shopping cart software package. But ecommerce templates alone may not be sufficient — they need to work in synergy with other contributing components.

In an effort to help you obtain the best out of your ecommerce template, here are 3 very useful smart tips. Click to read on…

- Well-written content can play a very important role in making a page “sticky” but only if it is formatted appropriately. Lumping everything into a single paragraph might give the impression that the information might be too cumbersome to read no matter how informative it may be. Do not be reluctant to break your content up into a few paragraphs of uneven lengths or insert an image in between to make it more easy on the eyes.

- As you might probably have noticed, category list links are located on the left hand side of a page. Some lists can be rather lengthy and can be a turnoff at first glance. You can prevent this issue by simply grouping the lists into 6 links per batch.

- Try positioning similar items together. Some items on the web page could possibly complement each other. For example, the next course of action after mulling over the price statement is potentially to engage the Buy or Add To Cart button, so it’s a good idea to arrange them close together and make the move a progressive one for the visitor.

Here is an additional heads-up for you: Action buttons like the “Add To Cart” button should always be more prominent than the rest of the landing page because ultimately that is the action you would want them to perform, so their eyes should be instantly attracted to that button. In order to accomplish this, use bright colors or a hue in striking contrast to the color palette of your landing page.Recent Posts:

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Tips That Work – Use Colors To Create ‘Sticky’ Landing Pages

desmond — Mon, 07 Sep 2009 03:34:53 +0000

Congratulations! You’ve managed to get visitors to your store. But what’s next?

Obviously, getting them to buy something would be at the top of the list but there are many factors that need to be put into play before this can happen.

First impressions are important; a typical site visitor has a ‘fickle’ mindset and will decide if a site is worth his time in less than 10 seconds. If a visitor is turned off by a certain component of the landing page, the color for example, then the next course of action for the visitor would be hitting the ‘x’ button at the top right hand corner of the page. So roughly it would take less than a second to lose a potential customer.

So what do colors have to do with the “stickiness” of a site? Keep reading to find out…

Have you noticed that medical and dental sites never use red in their page or logo design? The color most of these sites use on their landing pages as well as other pages on the site is blue and white.

The reason for this is simple.

Certain colors have a natural yet particular effect on our human emotions. The color blue is believed to soothe illnesses and treat pain while white is associated with cleanliness and sterility. These are exactly what a person in need of medical attention would look out for.

Basically, you have to match the colors you use on your site pages with your products carefully in order to relay a particular feel. To get a better idea of how to use colors and tones, have a look at movie sites and posters.Recent Posts:

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