As many of you may already know, Google has changed the way it ranks sites and pages based on long tail queries. Each year, Google changes its algorithm up to 500 times. Which is why we think it’s time that we post a shopping cart software review of keyword strategies.
The obsession with long tail keywords might lead one down the road of garrulous passages of tedium. People get so engrossed with the use of long tail keywords that they forget about the importance of quality content. So we hope that with these few quick shopping cart tips, merchants will get a better idea of how to best write content to promote their stores.
There’s a reason why Amazon.com continues to invest so much effort in tracking customer behavior on its site. You can bet your bottom dollar that every little tweak that Amazon.com makes to its site is because it thinks each change will impact sales in a positive manner and curb secure ecommerce shopping cart abandonment rates. If there’s one thing we can learn from Amazon.com, it’s that it’s important to continuously adapt to changing customer trends.
A recent survey by Forrester has shown that up to 88% of consumers have abandoned secure ecommerce shopping carts during the checkout process. The reasons are far removed from those we addressed a while back in a previous post. This time around, it’s not a lengthy checkout process or lack of certain features that’s turning customers away: It’s (hidden) cost.
Football fans started buying their favorite national team jerseys as soon as the teams they support qualified for the World Cup Finals in South Africa. Teams from 32 countries will take part in the World Cup. The “traditional” World Cup heavyweights such as Brazil, Germany, Argentina, France, England, Spain and Italy have loads of fans the world over from nations who did not qualify as well. To try to take advantage of this huge event, we present a few quick shopping cart ideas for owners of ecommerce shopping carts stores in this post.
Attendance in South Africa will be in the millions but billions more will be following it from home. As a show of solidarity for their beloved teams, fans around the world will be seen donning the jerseys of their favorite teams jerseys come June.
Even before the end of the Winter Olympics, ecommerce shopping carts sports, gifts and souvenir related stores dedicated a few pages each to the FIFA World Cup that’s coming up in a few months. There’s even a merchant selling home products who’s already promoting World Cup related beddings and toiletries. This just goes to show that if you know what your market wants and you market your product well, the likelihood of success is high.
