There’s a reason why Amazon.com continues to invest so much effort in tracking customer behavior on its site. You can bet your bottom dollar that every little tweak that Amazon.com makes to its site is because it thinks each change will impact sales in a positive manner and curb secure ecommerce shopping cart abandonment rates. If there’s one thing we can learn from Amazon.com, it’s that it’s important to continuously  adapt to changing customer trends.

A recent survey by Forrester has shown that up to 88% of consumers have abandoned secure ecommerce shopping carts during the checkout process. The reasons are far removed from those we addressed a while back in a previous post. This time around, it’s not a lengthy checkout process or lack of certain features that’s turning customers away: It’s (hidden) cost.

So what actually are autoresponders and how can merchants take advantage of this feature?

Autoresponders are part of the email marketing arsenal and this tool is available as an ecommerce shopping cart software service feature with the InstanteStore shopping cart solution. There have been tons of articles written about autoresponders as this feature is such an essential part of email marketing campaigns. The concept of autoresponders is fairly simple – remind subscribers through email about your products, offers and the store itself while subtly convincing them to buy your product.

There are a couple of strategies when it comes to autoresponders. Some are more direct than others. But they all share one thing in common – a killer headline or subject line.

We blogged earlier about the World Cup being just a few months away. We also disclosed that quite a number of stores have already started with their World Cup inspired shopping cart design templates and have begun selling World Cup merchandise in preparation for the big event. Many are promoting pre-orders for certain items with heavy discounts to entice buyers.

In this post, we will offer another secure ecommerce shopping cart insight into the kinds of keywords these merchants use and what the hottest World Cup related searches are right now.