We spend lots of time researching keywords and building links to our website shopping cart pages. The more inbound links and related outbound links we have, the better it is for our site in terms of Search Engine Optimization (SEO).

It does not take a genius to create a link which leads back to a website shopping cart page. However, it does require a lot of effort to continue creating fresh links. With this in mind it is always important to create links wisely. This means selecting the right keywords and choosing the best sites to place those links at.

Unfortunately, many merchants have been doing something that is ethically wrong in relation to keyword selection. In addition to this, they have no idea that their actions can be detrimental to their sites, SEO-wise.

This dynamic online shopping cart news installment looks at a common mistake that many merchants make – trying to sell on Facebook.

Over 50% of merchants who’ve employed social media strategies say that selling on Facebook does not work. Around 20% of those surveyed said that it had a positive impact on business and there are even some (12%) who said that it had a negative effect on business. We’re not really sure how this happened but we’re really curious too find out.

With all the hype over social networking sites, why aren’t the figures adding up? After all, social networking sites like Facebook have over 400 million active users. The reason is simple – sites like Facebook are SOCIAL NETWORKING sites, not ecommerce sites. People go there to socialize. They do not go there with the primary intention to shop. People go to online stores with fully integrated shopping cart software for that.

When you go shopping online, don’t you wish sometimes that there was a shopping cart software solution available to give you a better view of the item you are interested in? More so if the item is a piece of jewelery or has intricate designs or details on it. You see, (useful) information helps a person decide whether or not to buy an item. And information is not just restricted to text. It comes in the form of images as well. Every little bit counts when trying to convince potential customers to buy your products.

Enter InstanteStore’s Product Zoom feature, a small shopping cart help that has the potential to reduce product page bounce rates and improve sales.