Getting your products more exposure will help spread the word about your online store. Normally, merchants will have their products added to the popular shopping search engines like Google Shopping and Amazon. However, there are a few other top comparison search engines that one could consider.
Most of these sites have major categories like Electronics, Computers, Clothing, Accessories, Appliances, Sports, Jewelry, Furniture, Health and Beauty, Home and Garden, Children, Games, etc.
Depending on the type of products that you are selling, you could check out the categories listed on these sites to see whether they are offering similar products as your store along with the pricing to compare. If you’ve got a better price to offer, then by all means go for it.
If you’re on a tight budget, stick to the free ones. Otherwise, you …
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“Products like these are ‘hot’ for a short time so you need to sell them while they still have their novelty value”
Traffic is the lifeblood of an online store. To drive traffic to your store, you can optimize it so that it ranks well naturally on search engine results pages (SERPs), or you can use Pay Per Click (PPC).
But why use PPC when you can use SEO to drive traffic to your store?
Though you should always optimize your store for search engines, there are a few situations where PPC would be the way to go.
When You Sell Fad Or Trend Related Products
Remember the movie Kill Bill? Right after the movie came out, the Internet was abuzz with search terms related to the shoes Uma Thurman’s character – The Bride – wore in …
PPC or Pay Per Click is a great way to drive traffic to your store fast. The process is simple enough. You sign up for a PPC account, key in a few keywords to trigger your ad impressions (appearances) and you’re more or less done. People see your ads, click on the links and you get charged for every click.
“However, if you are not careful, you might end up with lots of traffic but no sales”