Whether you’re a new online site owner or you’ve been in the ecommerce business for quite some time, it’s always wise to do an SEO checkup to make sure everything is in order. This helps you see the condition of your site so that you can make the necessary changes immediately if you spot anything amiss.
Here’s the basic rundown on how you can DIY (Do-It-Yourself).
Basic SEO Stuff That’s Important
Title tags, headlines, individual page content needs to be written well to capture the attention of both website and search engine visitors. Please don’t overdo it with the keywords although you may need to include in relevant ones along with your brand name. Meta description tags need to have interesting content to appeal to visitors as well. Make sure your pages are internally linked well to guide visitors and for search engines to crawl through well. And of course whatever images that …
User Experience Honeycomb Design by Peter Morville.
User experience can make or break a site. The user experience honeycomb design above puts things very simply if you’d like to take a closer look at the user experience expect of your site. If your site checks all the boxes, it’s good to go. But more often than not, it won’t.
For many of us, we only look at 2 of the elements listed above – findable and usable - and disregard the rest. As long as our site can be easily found on search engine results pages and the features on it work as they should, we think our work is just about done. But that’s not the case now, is it?
Google has been increasingly harping on user experience …
Infographic About Link Building
Link building is still important in this post Google Panda & Penguin Updates day and age. But this time around link quality is more important than ever.
Why Are Links Important?
Links are important for a number of reasons. In terms of SEO, the more other sites link to your site (inbound linking), the more important your site would seem to be in the eyes of search engines.
Look at it this way, if your site has good content (great information, good customer service, wonderful user experience, quality products, competitive prices, etc), it would be natural for people to want to link to your site as well as share it with others. However, this natural process of link building can take time (unless an image or video that links back to …