This dynamic online shopping cart news installment looks at a common mistake that many merchants make – trying to sell on Facebook.

Over 50% of merchants who’ve employed social media strategies say that selling on Facebook does not work. Around 20% of those surveyed said that it had a positive impact on business and there are even some (12%) who said that it had a negative effect on business. We’re not really sure how this happened but we’re really curious too find out.

With all the hype over social networking sites, why aren’t the figures adding up? After all, social networking sites like Facebook have over 400 million active users. The reason is simple – sites like Facebook are SOCIAL NETWORKING sites, not ecommerce sites. People go there to socialize. They do not go there with the primary intention to shop. People go to online stores with fully integrated shopping cart software for that.

So you have your Facebook page up and running. What next? How do you use it to promote your products or brand?

In this post, we will look at some examples of what the big names have done. We will explore a simple ecommerce solution shopping cart software Facebook tip. However, please take note that the strategies of big-name companies may not be suitable for your business so you may have to tweak this tip if you want to apply it to your business model. As always, we hope these examples will help inspire you to think out of the box and perhaps formulate an idea of your own and maybe inspire others in the process.

In our website shopping cart easy home based business news series, we have blogged about using social and micro blogging sites to help with brand building and promotion of products and campaigns.

Today we shall go into a little more detail and see why more and more website shopping cart brands are looking to sites like Facebook to help spread the word.