What do some of the top online shopping sites have in common that draw tonnes of shoppers to buy from them? Nice pictures. Lots of nice, clear and colorful images. Less text. The design of their sites were made in such a way to put all the focus on the products. Whatever that is on the main page of their sites were placed there to capture the attention of shoppers the moment they land on the site. I’m not saying that everyone’s web store should all start looking like these top shopping sites as it would very well depend on what your own online store is selling but there are clear pointers that we could all learn and pick from these top sites.

Fab

Fab.com

Fab is able to make any products look good. Call it creative photography …

Getting your products more exposure will help spread the word about your online store. Normally, merchants will have their products added to the popular shopping search engines like Google Shopping and Amazon. However, there are a few other top comparison search engines that one could consider.

Most of these sites have major categories like Electronics, Computers, Clothing, Accessories, Appliances, Sports, Jewelry, Furniture, Health and Beauty, Home and Garden, Children, Games, etc.

Depending on the type of products that you are selling, you could check out the categories listed on these sites to see whether they are offering similar products as your store along with the pricing to compare.  If you’ve got a better price to offer, then by all means go for it.

If you’re on a tight budget, stick to the free ones. Otherwise, you …

Selling at times is quite an art. You need a combination of getting the ‘desire effect’ right. Look at how Apple did it. Their products are more expensive but whenever there’s any product launch (or even a hint of it), everyone goes a bit nuts. Then comes the sales.

But let’s get down to reality here. Not all businesses are like Apple. Normal folks who are just setting up a small online store to sell products need to offer something more to their customers.

Other than the usual buy 2 and get 1 free or free shipping thrown in, one of the best ways would be to add some value to your customers. Depending on what type of product that you are selling, your online store should not only be about your products. It should have a …